All work
Web & UI/UX Design
/
2024
Best Lean Solution
B2B Marketing • Web Design • UI/UX • Digital Communications
Client
Best Lean Solution
Role
Design Consultant
Tools
Figma
Timeline
2024
Skills demonstrated
UI/UX Design
Figma
Responsive Web Design
Digital Marketing
B2B Communications
Information Architecture
Client Presentations
Wireframing
Visual Design
Design Systems
(01)
Overview
Best Lean Solution is a digital consulting agency specializing in marketing and business solutions for industrial and manufacturing clients. As a Design Consultant, I collaborated with clients to create websites, digital marketing materials, UI/UX concepts, and branded communications that translated complex technical information into clear, engaging digital experiences.
Challenge
Many B2B companies struggle to communicate highly technical products and services through modern digital experiences. The challenge was to transform complex information into intuitive websites and marketing materials that improved usability while supporting sales and client communication.
(02)
Marketing
In addition to website design, I created marketing assets that supported client outreach, product communication, and business development. Working across digital channels required balancing technical accuracy with engaging visual storytelling tailored to B2B audiences.
(03)
My Role
Responsibilities:
Designed responsive website layouts and landing pages
Developed UI/UX wireframes and interactive prototypes in Figma
Created branded digital marketing materials and sales collateral
Collaborated directly with clients to understand business goals and technical requirements
Organized design systems and reusable interface components
Iterated on concepts through client presentations and feedback
Supported cross-functional teams throughout the design process
Process
Client Discovery
Research
Wireframes
UI Design
Client Review
Iteration
Final Website
(04)
UI/UX
Each interface was designed to simplify complex information while guiding users toward key actions through clear navigation, consistent layouts, and responsive design principles.
(05)
Client Collaboration
Clients included industrial automation and manufacturing businesses seeking to modernize their digital presence and improve communication with prospective customers.
Working directly with clients required translating business objectives into visual solutions while presenting concepts, incorporating feedback, and refining designs throughout multiple project iterations.
(06)
Reflection
This experience strengthened my understanding of designing for B2B audiences and collaborating with clients across multiple industries. It reinforced the importance of combining user-centered design with business objectives to create digital experiences that are both functional and visually engaging.
Skills demonstrated
UI/UX Design
Figma
Responsive Web Design
Digital Marketing
B2B Communications
Information Architecture
Client Presentations
Wireframing
Visual Design
Design Systems