All work
Social Media Design
/
2023
Parsons Social Media Management
Content calendars and platform-specific graphics that strengthened engagement while keeping an institutional voice.
Client
The New School Welcome Center
Role
Social Media Content Assistant and School Tour Guide
Tools
Canva, Adobe Creative Suite, Social Analytics Platforms
Timeline
2023
(01)
Challenge
Strengthen engagement while maintaining a cohesive and professional institutional voice across social platforms.
(02)
Process
Developed structured content calendars aligned with academic events and marketing priorities
Designed platform-specific static content optimized for Instagram
Monitored engagement data to refine posting cadence and visual approach
Maintained brand consistency across all published materials
(03)
Outcome
Improved engagement consistency across key platforms
Strengthened visual cohesion and messaging clarity
Established a reliable publishing rhythm supported by performance tracking
@newschoolwelcomecenter on Instagram